Sometimes, companies encounter situations where their marketing specialists, who create products, names, and brands, and their legal team cannot find common ground. As a result, a situation arises where marketers view the lawyers as “limiting creativity,” while the lawyers see the marketers as causing “new problems with unpleasant legal consequences” for the company.

To resolve this clash between the creative and legal aspects, we offer consultations and training for marketing professionals. This will help them understand the general requirements of intellectual property legislation and enable them to create products, names, and brands while considering the legal implications. By doing so, they can bring products to the market more safely and ecologically, minimizing risks for the company.